Rachel Bodine graduated from college with a BA in English. She has since worked as a Feature Writer in the insurance industry and gained a deep knowledge of state and countrywide insurance laws and rates. Her research and writing focus on helping readers understand their insurance coverage and how to find savings. Her expert advice on insurance has been featured on sites like PhotoEnforced, All...

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Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Reviewed by Jeffrey Johnson
Insurance Lawyer Jeffrey Johnson

UPDATED: May 2, 2022

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Driving while being distracted is never a good idea, and cellular phones have proven to be one of the most engaging distractions for drivers, since they offer everything from run of the mill voice conversations, web browsing to text messaging. Ford upgraded Sync to read text messages as a way to address distracted driving by offering a new update to the previous generation of its Sync in-car entertainment and communications system.

Ford Upgrades Sync to Read Text Messages With MAP (Message Access Profile)

The current generation of Ford’s infotainment system – the MyFord and MyLincoln Touch platforms – already supports Ford Sync talk to text through the Bluetooth Message Access Profile (MAP). MAP was designed for the specific purpose of streaming messages in automobiles and supports SMS, MMS, and emails.

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Which types of device supports MAP on your vehicle?

Unfortunately, not many mobile phones on the market currently support MAP, and owners must have Sync compatible phones. A number of Research in Motion Blackberry models, a couple of Motorola phones running Google’s Android, and a single HTC Android phone are the only models sold right now that support MAP. It does not have the full functionality of Android Auto or Apple CarPlay.

Apple devices, such as the iPhone don’t support MAP, but we’re not surprised, since so few of the hundreds of smartphones on the market utilize and support the MAP Bluetooth profile. There’s also the fact that so many cars have Apple CarPlay built in. So there’s no reason for iPhones to adapt to another system. The most recent iPhone offers its own self-contained system that goes well beyond functions offered in Sync.

While the upgrade will allow older Sync systems to read text messages aloud to the driver, it won’t add functionality such as allowing drivers to dictate responses to texts or emails by voice. But perhaps that’s not a bad thing, since even hands-free usage of cellular phones can be a distraction. This messages app allows you to get important information you may need from incoming text messages. By not allowing responses, Ford Sync talk to text may encourage you to pull over should you need to respond or make phone calls.

Can you drive safer and get a lower annual premium?

Safe driving is one of the main factors that affect the price of car insurance. MAP is one way for drivers with the right phones to drive safer and save. When you use it the way it’s designed, you can minimize distractions and keep a clean driving record. If you are looking for a more competitive annual premium, plug in your zip code and see how far our quote calculator can take you.