Ford Fusion Wins Top Safety Pick in IIHS Crash Test
Ford points to its many new safety technologies as the reason for the win, including the Ford Fusion’s new safety belt and frontal impact airbags with the ability to assess crash situations.
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UPDATED: Apr 13, 2022
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A completely redesigned 2013 Ford Fusion has been picking up all sorts of kudos among the automotive press since it arrived on the scene in the last few months. New from the ground up, the Fusion model is considered Ford’s most innovative midsize car since the Taurus in the early ’90s.
This makes its recent achievement as a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS) even more significant. Ford has suffered in quality ratings due to its high-tech MyFordTouch infotainment system, which uses voice and touch commands to interact with many different Internet-based apps, but the distraction its systems may cause was not a part of the IIHS testing.
IIHS crash testing mainly rates vehicles good, acceptable, marginal, or poor based on performance in high-speed front and side crash tests. It also conducts a collision rollover test and tests injury protection, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts, which is a common accident.
What Is Ford’s belt and bag technology?
Ford points to its many new vehicle safety technologies as the reason for the win. Its new safety belt buckle and frontal impact airbags have futuristic computerized brains to know how to assess a crash situation and act accordingly. From a central “chip,” something called the restraint control module (RCM) can translate information from the front crash sensors, front vehicle seat belt buckle switches, driver-seat track position, and passenger seat weight sensor. With all this information, the RCM activates the safety belt pretensioners and determines how the dual-stage front airbags will deploy. All of this technology results in adapting the airbag release to the size of the person.
Airbags have become increasingly complicated in the competitive landscape of safety technology. The strategy Ford is employing seems to create the right airbag to go off for the right-sized person. If the occupant is large, the side airbag lines up with the shoulder, keeping the side airbag solidly inflated. On smaller passengers, the side airbag vents, keeping the firm part of the bag at shoulder height. This is regardless of seat type.
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How does Ford fill in blind spots?
Other safety features on the all-new Fusion include blind spot information system with a cross-traffic alert for making maneuvering in parking lots and traveling open roadways safer. The Fusion has something called BLIS (Blind Spot Information System) to sound an alert when the car is detected entering a blind spot. Cross-traffic alert warns if traffic is detected approaching from the sides, such as when you are leaving a parking space in reverse.
Is Ford making it in the competition?
Ford needed to score this safety test to continue playing in the big game of finding enthusiastic buyers for its mid-size, moderately-priced cars. It’s not just about frontal crash tests anymore. Drivers want to know they’ll be protected from everyday risks before an accident happens in the first place.
Most of the biggest contenders in this market have won the same honor. Toyota Camry, Honda Accord, Chevrolet Malibu, Hyundai Sonata, Kia Optima and Volkswagen Passat have each won the honor for their latest model year, making crash test scores simply a cost of entry for the segment.
Also, coming in at pricing that undercuts some of the most popular sedans is a smart strategy for Ford. A base Fusion with an Appearance Package lists for $25,745 which is thousands less than a comparable VW Passat.
No doubt Ford is glad to accomplish this safety testing for the Fusion. Still to come are the government tests conducted by the NHTSA, which determine other types of safety. A car that achieves high scores on both these tests is usually in pretty good shape from a safety aspect.
Steve Kenner, Ford’s global safety chief, said that Ford’s safety technology efforts have paid off so far.
“The new Fusion is another example of Ford’s commitment to the highest standards of safety and we are proud that IIHS has recognized these efforts,” Kenner said.
How can you get the best rates to protect your Ford Fusion?
Have you decided a Ford Fusion is the right car for you? Before you start looking at all its safety features for occupant protection, get quotes on insurance. Make sure you’re protecting your financial wellbeing as well.
Plus, vehicles that have high safety ratings can actually save you money. There are a wide variety of factors that affect the price of car insurance, and your vehicle’s safety is one of them. Insurance companies will take things such as collision warning, anti-lock breaks, backup cameras, and blind-spot warning technology into consideration when you sign up for an auto policy. You have to tell them what comes equipped with your vehicle, but that may only take a few moments, and you could see a decent amount of savings.
Whether you’re putting your teen driver behind the wheel for the first time, or you’re looking to keep your clean driving record by updating your ride, we can help. By having more than one option, you can be led to insurance coverage that suits all of your needs and will keep you safe while you’re on the road.
To do so, we have a free comparison tool that will let you compare quotes from different companies.