D. Gilson is a writer and author of essays, poetry, and scholarship that explore the relationship between popular culture, literature, sexuality, and memoir. His latest book is Jesus Freak, with Will Stockton, part of Bloomsbury’s 33 1/3 Series. His other books include I Will Say This Exactly One Time and Crush. His first chapbook, Catch & Release, won the 2012 Robin Becker Prize from Seve...

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Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Reviewed by Jeffrey Johnson
Insurance Lawyer

UPDATED: Jul 13, 2021

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Written By: Rebecca Morris

According to a recent Ford Motor Co. survey, 90% of all drivers hope to have some form of alert or driver assistance technologies in their car, but only 39% said they would be comfortable using a completely self-driving automobile.

Ford Motor Company commissioned the research firm Penn Schoen Berland to conduct a survey of more than 2,500 American drivers above the age of 18 to get a better idea how they feel about driver assist and crash avoidance technology. The survey found that most drivers are in fact interested in extra assist features in their next vehicle, particularly features that can help them avoid accidents. Among these technologies, systems that helped increase driver awareness ranked the highest in consumer interest. For example, according to the firm, nearly nine out of 10 people surveyed expressed interest in auto-braking technology that can slow the car if it determined that there is an imminent collision ahead.

Consumers also showed a great deal of interest in parking aids. Two-thirds of drivers surveyed indicated that they would be interested in systems that allow the driver to help see around other vehicles while backing out of a parking space – like backup or surround cameras – or sonar systems that provide proximity warnings to objects lurking in over-the-shoulder blind spots.

According to the Ford Motor Company Group Marketing manager, Amy Marentic, basic transportation has long been the most important factor when it came to buyers in the midsize family sedan segment. However, the survey shows that as consumers become more accustomed to using electronic assistants in other areas of life, like through smartphones and other mobile technology, they’re increasingly recognizing that technology can help them cope with daily driving challenges as well.

Amazingly, 99% of all drivers surveyed believed they were “good” and safe drivers, despite the fact that the majority also admitted to being distracted drivers, and being engaging in other activities besides driving while behind the wheel. Three-quarters of those surveyed admitted to eating or indulging in beverages while driving, while more than half admitted to speeding or using a cell phone. Additionally, 83% of drivers admitted that they or someone they know has gotten behind the wheel while tired. Fatigue and inattentiveness can lead to a number of problems on the road, and systems helping with these issues also ranked highly among driver wants as well. For example, 80% of drivers expressed interest in technologies that could provide an alert, or even help keep the vehicle in the proper lane, if the car and driver inadvertently drifts out of the intended lane for any reason. An increase in driving assistance technology could lead to an increase of safe drivers.

But while all this technology is well and good when it comes to buying an automobile, in most cases, obtaining it comes at a steep price. Ford has cleverly used these findings as a launching point for its all-new 2013 Ford Fusion, which will offer 10 such driver aids, including lane-keeping assist, adaptive cruise control, blind spot monitoring, and a rear view camera, among others. Ford Motor Company joins the foray of other competitor vehicles to offer such aids, such as Nissan, Chevrolet, Honda, and Toyota. The more help people can get, the more likely they are to become safe drivers.

Before making any final decisions on your insurance company, it is important to learn as much as you can about your local insurance providers, and the coverages they offer. Call your local insurance agent to clear up any questions that you might have. Questions to consider asking include, “What is the best coverage plan for me/my family/my situation?” “What are the minimum coverage requirements in my state and what form of coverage do you recommend?” “Do you guys offer any bundle discounts if I take out both my auto insurance and home insurance with you?” and “What is the average rate of insurance quotes you guys offer?”

Before making any big insurance decisions, use our free tool to compare insurance quotes near you. It’s simple, just plug in your zip code and we’ll do the rest!