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Americans Intrigued by Electric Cars, but Still Unfamiliar with Most

A new study recently released by IBM’s Institute for Business Value reveals a hefty interest in electric cars by those who know about them. In fact, one in five Americans in this group said they would be willing to consider buying an electric vehicle. However, 42 percent said they know very little about the cars, a disappointing fact manufacturers will need to overcome if they ever want to grab any real market share.

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