What’s Next for Toyota?

FREE Car Insurance Comparison

Compare quotes from the top car insurance companies and save!

Secured with SHA-256 Encryption

D. Gilson is a writer and author of essays, poetry, and scholarship that explore the relationship between popular culture, literature, sexuality, and memoir. His latest book is Jesus Freak, with Will Stockton, part of Bloomsbury’s 33 1/3 Series. His other books include I Will Say This Exactly One Time and Crush. His first chapbook...

Full Bio →

Written by

Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore...

Full Bio →

Reviewed byJeffrey Johnson
Insurance Lawyerhttps://res.cloudinary.com/quotellc/image/upload/insurance-site-images/carinsurance-live/2020/03/jeffrey-johnson.jpg

UPDATED: Mar 13, 2020

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We partner with top insurance providers. This doesn't influence our content. Our opinions are our own.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about car insurance. Our goal is to be an objective, third-party resource for everything car insurance related. We update our site regularly, and all content is reviewed by car insurance experts.

I’ve watched the Toyota sudden-acceleration drama as it has played out over the past year with great interest.  Since I’m old enough to remember when Audi was accused of the same thing, I’m also old enough to know the Volkswagen-owned Audi was nearly driven out of business as a brand by those accusations.  Audi made it through those challenging times, and they currently have multiple models on Kiplinger’s 2011 Best Car Values list.

According to CNN Money, Toyota was the only major U.S. manufacturer to experience a decline in sales in 2010.  Thus, when the NHTSA delivered findings from their 10-month investigation that even saw substantial NASA involvement, it provided welcomed news for Toyota.

Industry analysts are projecting an increase in sales for Toyota in 2011, but by no means is all rosy for Toyota just yet.  There are new allegations claiming the NHTSA study did not have an adequate pool of data on which to make the report’s findings.

Expect continued congressional investigations, and of course, the lawsuits.  The first is scheduled for trial in 2013, and there will be a series of cases to test class-action viability.

And because these things are all newsworthy, it won’t be out of the question to see a continued presence of challenging news for Toyota for some time to come.  Despite this, with positive sales momentum and with the worst appearing to be over, it’s not all bad for Toyota.

We think consumers just want safe, well-built, high quality and reasonably priced cars.  And large portions of Americans continue to choose Toyota for those very attributes, only now they have affirmation from the NHTSA and NASA.

What do you think the future holds for Toyota?

(888) 394-1149