Home » Scion Brings Some Fun to Cobo Hall

D. Gilson is a writer and author of essays, poetry, and scholarship that explore the relationship between popular culture, literature, sexuality, and memoir. His latest book is Jesus Freak, with Will Stockton, part of Bloomsbury’s 33 1/3 Series. His other books include I Will Say This Exactly One Time and Crush. His first chapbook, Catch & Release, won the 2012 Robin Becker Prize from Seve...

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Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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UPDATED: Jan 18, 2021

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While Scion may not have had anything new to show at the North American International Auto Show in Detroit, that didn’t stop it from confirming its position as Toyota’s youth brand. The Scion booth was crammed full of customized cars, ranging from mild personalization to wild custom jobs.

There actually seemed to be a bit of something for everyone. On hand were:

  • The 2011 Scion tC Tuner Challenge, created by Shawn Baker for the 2010 SEMA show. This heavily modified tC actually doesn’t look all that wild, thanks to Baker’s attention to detail. The truth is that Baker has touched on pretty much every part of the car.
  • A sexy-looking 2011 xB Release Series 8.0
  • The Squid, winner of the Scion Battle of the Builds contest, which pitted military divisions against each other in an xB customization. Not surprisingly, the Squid was built by the United States Navy based in Mayport, Florida.
  • The xD rally car, my own favorite, prepared by 0-60 Magazine and Sparco. This little monster would be perfect for a tarmac event like Targa Newfoundland or La Carrera Panamerica.