GM Introduces Middle-of-the-Car Airbag

GM's new center-of-car airbag aims to protect in side impact collisions.

GM’s new center-of-car airbag aims to protect in side impact collisions. (pic by GM)

The safety advances ingrained into automobiles over the last fifty years have saved thousands of lives. They’re a large part of the reason that automotive fatalities have been on a decline, despite more drivers and miles driven every year.

It’s not everyday a dramatic advance in automotive safety is introduced. But General Motors believes saving more lives and preventing countless injuries may be possible from something as simple as adding another airbag to a place where there never has been one. Namely, right in between the passenger space in the front of the automobile.

GM is calling this a “front center” airbag. It will become standard equipment on the 2013 Buick Enclave, Chevrolet Traverse and GMC Acadia models that have power seats, but we expect it to expand throughout their line rapidly.

The airbag itself deploys from the drivers seat, and is shaped like a tube. Once called into action, it expands to fill the void within the center of a car’s front cabin. Thus drivers and passengers are protected from side impact collisions, not to mention hitting each other as projectiles.

According to the National Highway Traffic Safety Administration (NHTSA), side impacts are the second leading cause of death and serious injuries, trailing only frontal collisions. Think t-bone, but that’s exactly the type of crash – responsible for 11 percent of driver or front passenger deaths while wearing seat belts – are where these bags will prove beneficial.

Scott Thomas, senior staff engineer at GM said “the front center air bag is not required by federal regulation, and no other air bag in passenger vehicles today offers the type of restraint and cushioning this air bag is designed to provide for front occupants.”

The jury is still out on where this new feature will lower insurance rates. But if it performs in the real world as it has in crash testing, these new airbags will probably help to save lives. That almost always translates into lower costs on policy premiums.

After the break, check out the video demonstrating a side impact crashes without, and then with the new center-mounted airbag. The results are astonishing.

About Cecil Helton

Cecil Helton Cecil Helton is a U.S.-based writer and editor with passions for cars, motorcycles, boats, technology and social media. Much of his professional life since 1996 has been web-centric, and he’s written and developed content on a variety of subjects. His work in the houseboat industry received wide acclaim, such as winning the 1999 Cisco Systems Growing with Technology award and being named one of five finalists in the manufacturing sector of the 2000 Computerworld-Smithsonian Awards. As an Air Force brat, he spent much of his childhood in a two-year cycle of moving to a new place, making new friends, establishing a life, and then moving again. Destinations included: Kentucky, Illinois, Texas, the Greek isle of Crete, California and Ohio. Today you’ll find Cecil coping with his 15 year old son’s decision to pursue a motorcycle license at the same time he gets his driver’s license, being active across the web on multiple social media sites, and of course, writing articles and creating content on automotive and car insurance related topics right here at

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