With most items we buy in life, we’re able to return them if we’re not satisfied. But cars and trucks haven’t traditionally fit into the “returnable” category.
But now General Motors has introduced its Chevy Confidence program with the promise that “if you don’t love it, return it.” In short, a customer that buys a new 2012 or 2013 model year Chevrolet can return the automobile in between 30 and 60 day from the purchase date.
The company is also offering Saturn-like pricing, which they’re calling “Total Confidence Pricing.” GM says all 2012 Chevrolets will be offered at “special preferred prices” including incentives and rebates.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”
Chevrolet has been the standout performer for General Motors. The division sold 4.76 million vehicles globally in 2011, an all time high. GM believes the division is on track to beat that performance in 2012, with its best ever first quarter of 1.18 million vehicles sold. In the last two calendar years, Chevrolet has grown faster than other high-volume global brands, and it now has nearly 6.3 percent of the global market.
“Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle,” said Perry.
However, as you might expect, there is some fine print to the deal, including:
- Only applies to new 2012/2013 models.
- Must be purchased between July 10 and September 4, 2012. Leased vehicles aren’t returnable.
- Title must remain in the buyer’s name, cannot be transferred and businesses can’t return vehicles.
- Cannot exceed 4,000 miles driven.
- Cannot have more than $300 in damage, and GM gets to determine the amounts and type of damage. If an automobile has been wrecked, it’s not returnable, even if it has been repaired.
- Buyers must keep the automobile for at least 30 days before returning it.
- Only one automobile per household.
- If you die, your estate/family cannot return the automobile.
- Must pass a purchase inspection by GM.
We’re very interested in how effective the program will be, and even more so in how many new cars will be bought and returned.