The GEICO gecko has become a minor celebrity in his own right, garnering a great deal of publicity for the insurance provider. With the company’s increasing popularity, in addition to the rapid growth of smart and iPhone technology, GEICO insurance has chosen to create its own free iPhone application, called GloveBox, to assist both customers and the general public alike with car insurance. With a simple interface and slick presentation, the app is accessible to any user, and the price makes it more attractive yet.
GEICO car insurance has always been a leader in integrating technology into their business practices – they’ve been offering online automobile insurance quotes for over 10 years. With the release of their new iPhone application on December 10, GEICO is attempting to make both obtaining and managing car insurance coverage through their company as simple as possible. For policyholders, GloveBox provides the ability to view their current and past bill payment history, pay any outstanding amount on their policy, or even view their current insurance card – which may come in handy if the paper copy has been misplaced.
However, GEICO doesn’t leave out those who don’t yet have car insurance through the company. For non-policyholders, the GloveBox app provides the ability to quickly locate a taxi or rental car location near the user should their car break down. It also has a feature called “Accident Helper,” which will remind users what information should be collected at the scene of a collision. This element of the app also provides a convenient place to store any digital photos taken of the accident. Additionally, it even has handy “how-to” videos for common problems. For example, a person stranded by a flat tire on the side of the road can easily reference a “how-to” video on changing out a tire.
Available to all users, GEICO has provided some comic relief in the form of access to any of the GEICO caveman and gecko commercials, along with a series of videos on the GEICO gecko’s hidden past. While many of these services are available in other, separate applications, GEICO has grouped them conveniently into one easy-to-use package.
GEICO car insurance has been in business for over 70 years and has a proven track record of reliability and service. Fortunately for its customers, GEICO is also rated at “excellent” or better in terms of its financial strength and ability to make payouts to its customers. This means that if the user-friendly and handy GloveBox application convinces the user to procure a policy through GEICO – the app of course gives users an easy way to contact the company – they can be sure their car insurance coverage is in excellent financial hands.
